Client: Career Flow
Service: Art Direction, Branding, Storytelling, Webdesign, Poster Design
Link to the website: careerflow.at

For CareerFlow, a coaching, education, and career counseling initiative for young adults in Vienna,
I developed the corporate design and the website.

The central branding element is a knot, represented by a simple line. This visual motif symbolizes the mental confusion and uncertainties young people face on their career paths. On the website’s homepage, the knot gradually unravels—serving as a metaphor for the clarity and direction that CareerFlow provides.

This concept is also reinforced linguistically:
The question “Knoten im Kopf?” (literally “A knot in your head?”) directly addresses the target audience, creating an inviting and empathetic brand identity.